NuFeet Helped Normalize Problem Feet and We’re Just Getting Started

Erika at her second location in 2017, thanks to the power of the #MedicalPedicure hashtag

When NuFeet Medical Pedicures first opened its doors, the world wasn’t ready to talk about the reality of problematic feet. In fact, most people were hiding them; embarrassed, ashamed, and convinced that no one else looked like them.

Then came a radical shift.

Between 2013 and 2014, NuFeet became the first in the industry to boldly post before-and-after photos of real feet on Instagram. From thick nails, discolored toenails, extreme calluses, and all. This wasn’t just about marketing. It was a message: “You are not alone. You deserve care. And you are welcome here.”

That simple act of vulnerability opened a floodgate. People from Georgia to Korea, the Virgin Islands, the UK, and Africa began to connect, relate, and seek help. What started as a single hashtag #medicalpedicures became a global ripple effect. It sparked confidence, inspired practitioners, and changed the conversation around foot health.

“Each year I opened Instagram and saw more pedicurists doing the work I once stood alone in. I watched as the NuFeet movement took root around the world. And I was reminded that it all started with one decision: to show what others were afraid to show.”

The Next Chapter: Beyond Social Media

While Instagram gave NuFeet its first platform, we’ve come to realize something important: not everyone is on social media and we don’t want to miss those who need us most. That’s why we’re shifting focus and bringing our community closer than ever through our NuFeet Newsletter.

This is where the next wave of impact will happen, with updates, giveaways, exclusive discounts, educational foot care tips, and heartfelt stories from real clients and providers.

📬 Subscribe to the NuFeet NewsletterJoin us at www.nufeetpedicures.com and scroll down to the subscription box—or simply [click here] to sign up.

Let’s rewrite the story for feet and the people who care for them.